One platform for DTC and B2B
Run wholesale and retail from the same store, or from separate expansion stores, with one product catalog and one admin.
Shopify Plus Partner · B2B specialists
Shopify Plus B2B, built around the way you actually sell.
Wholesale doesn't fit in a template. Your ERP holds the customer accounts, contract pricing, credit limits, ship-to locations and invoices. We build the custom apps that connect it to Shopify Plus, so your buyers order online and your back office keeps running as it does today.
View our profile in the Shopify Partner Directory- Custom apps & ERP integration
- Shopify Functions & checkout extensions
- US and Canada, with a Los Angeles base
Why Shopify Plus
Enterprise commerce, without the enterprise drag
Legacy B2B platforms often need a dedicated team just to keep them patched and running. With Shopify Plus, the hosting, security, uptime and upgrades are Shopify's job. Your budget goes into what makes your business different.
Fully hosted and maintained
Hosting, PCI compliance, scaling for peak days and platform upgrades are handled for you. There are no servers or version upgrades to run.
An extensible checkout
Add fields, rules and content to checkout with UI extensions and Shopify Functions. It stays upgrade-safe, with no forked checkout code to maintain.
APIs built for integration
Admin GraphQL, bulk operations and webhooks make it practical to keep Shopify and your ERP in sync at wholesale volume.
Automation with Shopify Flow
Tag accounts, route orders, alert sales reps and kick off workflows without writing code for every rule.
Ready for new markets
Sell in multiple countries and currencies with Shopify Markets, including separate B2B pricing by region.
Why Shopify B2B
Native B2B features that cover most of the job
Shopify Plus includes a native B2B toolkit. We set it up properly first, then build custom code only where your business needs more.
Companies, locations & contacts
Model each customer the way your ERP does: a company with multiple ship-to locations, each with its own addresses, terms, catalog and tax settings. Buyers get roles and permissions per location.
Catalogs & price tiers
Assign catalogs to locations with fixed prices or percentage adjustments, and include only the products each account may buy. Tiered pricing becomes a configuration, not a spreadsheet.
Volume pricing & quantity rules
Set quantity price breaks, minimum and maximum order quantities, and case-pack increments per product and catalog.
Payment terms
Offer net terms, payment on fulfillment or a due date, deposits, and vaulted cards. Orders can be submitted for review as drafts before they are confirmed.
Self-serve customer accounts
Buyers sign in to reorder, track orders, download invoices, manage addresses and pay outstanding balances, any time.
Sales-rep ordering
Your team builds orders and quotes for customers with draft orders, so phone, email and online orders all end up in one system.
B2B in Markets
Give B2B buyers their own currency, pricing and domain per region, alongside or separate from your retail storefront.
Checkout customization
Add PO numbers, delivery instructions, account notices and custom fields with checkout and customer account UI extensions.
Shopify Functions
Server-side logic that runs inside Shopify's checkout: custom discounts, payment and delivery rules, cart and checkout validation, and bundles.
Why a custom app
Your ERP is the system of record. Shopify needs to agree with it.
In most B2B businesses, the ERP decides who a customer is, what they pay, where they ship, how much credit they have left and what they owe. Out of the box, Shopify B2B doesn't know any of that. Each business also has its own rules: which credits apply to which location, how a multi-location order is split, when an account goes on hold.
A custom app is how those rules reach your storefront and checkout. It's built for your ERP and your processes, so your team doesn't retype orders or reconcile two systems by hand.
ERPs we connect: Microsoft Dynamics 365 Business Central, NetSuite, SAP Business One, Acumatica, Sage, Odoo and others with an API.
What we typically build
- Two-way sync of companies, locations, contacts and ship-to addresses
- Account-specific and contract pricing kept current from the ERP
- Live inventory and availability by warehouse
- Orders flowing to the ERP as sales orders, split per ship-to when needed
- Credit limits, account holds and checkout validation
- Credit memos and store credit applied per location at checkout
- Invoices, statements and payments in the customer account
- Carrier and freight rates calculated from your own rules
- Multi-location ordering: one cart shipped to many stores
- PO numbers, approvals and order review workflows
Use cases
What this looks like across industries
Typical projects, anonymized. Every business is different; these show the kinds of problems we solve.
Wholesale distribution · Electronics accessories
Company A
- Challenge
- Hundreds of retail ship-to locations under parent accounts, all managed in Business Central. Store chains wanted to order one cart for many stores, and each location had its own credit memos.
- Solution
- ERP-synced companies and locations, multi-location ordering split into one sales order per ship-to, and a Shopify Function that applies each location's credit memo only to its own goods and shipping.
- Outcome
- Chain buyers order for every store in one session, and finance sees credits settled on the right orders.
Manufacturing · Industrial parts
Company B
- Challenge
- Contract pricing per customer, strict case-pack quantities, and orders over a threshold that needed sales approval. All of it lived in NetSuite and in reps' inboxes.
- Solution
- Catalogs built from ERP contracts, quantity rules for case packs, and checkout validation that sends large orders for review as drafts.
- Outcome
- Routine reorders move online, and reps spend their time on new accounts and complex quotes.
Food & beverage · Regional distributor
Company C
- Challenge
- Delivery days by route, net-30 terms, and accounts that go on credit hold. Orders came in by phone and late-night email.
- Solution
- Delivery customization by route and cutoff time, payment terms per location, and a credit-hold check at checkout using live ERP balances.
- Outcome
- Customers order any time, the warehouse gets clean orders before cutoff, and accounts on hold can't place new orders.
Beauty & personal care · Brand
Company D
- Challenge
- A DTC brand adding salon and retailer wholesale, with separate price tiers, minimum orders and reps ordering on behalf of salons.
- Solution
- One blended store, with B2B catalogs per tier, minimum quantities, and draft orders for reps. Retail shoppers see none of it.
- Outcome
- Wholesale launched without a second platform or a second product catalog to maintain.
Apparel · Wholesale
Company E
- Challenge
- Prepacks and size runs, seasonal line sheets, and pre-orders for future delivery windows.
- Solution
- A cart transform that sells prepacks as single units, catalogs per season, and order tagging that routes pre-orders to the right ERP delivery date.
- Outcome
- Buyers place seasonal orders themselves, in the units the warehouse actually ships.
Overseas manufacturer · US market entry
Company F
- Challenge
- An overseas manufacturer selling to US retailers needed local stock, US terms and a US-facing wholesale channel.
- Solution
- A Los Angeles warehouse set up for receiving and fulfillment, help establishing a local branch, and a Shopify Plus B2B store connected to their ERP.
- Outcome
- US buyers order from local inventory on familiar terms, and the head office keeps visibility in its own ERP.
The benefit
Everyone in the order chain gets time back
Buyers
Their own prices, terms and locations, day or night. One-click reorders and invoices in one place.
Sales
Less order entry, more selling. Reps quote and order for customers in the same system.
Finance
Terms, credit limits, credit memos and payments match the ERP, so there's no reconciling by hand.
Operations
Clean orders reach the warehouse already split, priced and validated.
IT
One hosted platform and documented integrations, instead of a legacy stack to babysit.
Services
From storefront to warehouse
Shopify Plus B2B is our core. For customers growing into North America, we also help with AI and with getting set up on the ground.
Shopify Plus B2B implementation
Store setup or migration, companies and catalogs, payment terms, customer accounts and theme work for wholesale buyers.
Custom apps & ERP integration
Private apps that sync your ERP with Shopify and carry your business rules, with monitoring and logs your team can follow.
Functions & checkout extensions
Discounts, payment and delivery rules, validation, and checkout and customer account UI built for B2B.
AI model deployment
AI fitted to your business and your data: turning emailed and PDF purchase orders into draft orders, enriching product data, buyer and sales-rep assistants, and demand forecasting. Run in the cloud or privately, depending on how sensitive your data is.
Los Angeles warehouse
For overseas companies: warehouse rental and setup in Los Angeles, with receiving, storage and fulfillment connected to your Shopify store.
LA branch setup
Practical help setting up a US branch in Los Angeles, working alongside your legal and tax advisors so you can sell and ship locally.
How we work
A clear path from first call to go-live
-
Discovery
We map your customers, pricing, ERP data and order flow, and find what native B2B covers and where you need custom code.
-
Solution design
A written plan covering data flows, the app architecture, Functions and extensions, plus scope and timeline.
-
Build & integrate
Iterative delivery on a development store, tested against real ERP data and real order scenarios.
-
Launch
Data migration, buyer onboarding and a monitored cutover, with your team trained on day one.
-
Support & improve
Ongoing support, monitoring and new features as your wholesale channel grows.
FAQ
Common questions
Do I need Shopify Plus for B2B?
Shopify's most complete native B2B feature set (companies, catalogs, payment terms, and B2B checkout customization) is part of Shopify Plus. We'll help you check that it fits your business before you commit.
Can you work with our existing Shopify store?
Yes. We can add B2B to an existing Plus store, run it alongside your retail business, or migrate you from another platform.
Which ERP systems do you integrate with?
Any ERP with a usable API. We regularly work with Microsoft Dynamics 365 Business Central, and with NetSuite, SAP Business One, Acumatica, Sage and Odoo. Ask us about yours.
How long does a project take?
It depends on scope. A native B2B setup is much faster than a full ERP integration with custom checkout logic. After discovery you get a written scope and timeline, not a guess.
Who owns the custom app?
The app is built for your business and runs on your store. We agree on ownership, hosting and support up front, in writing.
Do you work with companies outside North America?
Yes. We help overseas companies enter the US and Canadian markets, with the Shopify Plus B2B storefront, a Los Angeles warehouse, and a local branch.
Start a project
Tell us how you sell today
Share a little about your business, your ERP and what's slowing your wholesale channel down. A B2B specialist will get back to you, usually within one business day.
- A free first conversation
- A written scope after discovery
- US and Canada; overseas companies welcome
City of Industry, CA 91748 Shopify Partner Directory profile